Norwegian TV series breaks barriers.
Text: Maria Vang Ormhaug Photo: NRK P3
TV-series SKAM has hit a nerve in the Norwegian audience, and people of all ages are embracing the concept, which is originally aimed at 15 year olds. The series is centered on high school students and their struggles, dreams, and love life in Oslo, where they attend Hartvig Nissen high school.
Noora, played by Josefine Pettersen. Photo: NRK P3
Each season is told from the perspective of one main characters. The first season it was Eva, who struggled with finding her place. The second season it was Noora, the self-proclaimed feminist who fell in love with William, and this is when the show really gained wide popularity in Norway, with bloggers boasting sweaters with Noora+William, rooting for the couple to make it. This season revolves around Isak, who is struggling with his own identity as he is finding himself fall in love with another boy. The show has been praised for the way they are portraying love between the same sex.
The show is unique in the way that clips of the are posted in real time online, as if its characters are real people. So, for example, if a conversation on the show is happening Monday at 5pm, that’s when the clip is posted. On Fridays, all the clips published that week are assembled into one episode. When the show isn’t on air, fans can interact with the characters via fake profiles on Instagram and Facebook. Text messages between characters are also posted online, prompting speculation throughout the week.
Fans got more than a little excited for Noora and William to make it through their struggles in season two. Photo: NRK P3
Skam’s first episode was the most viewed of all time on NRK TV online, and now the storyline in season three has it noticed abroad. American Dazed magazine calls it risqué and Danish newspaper Politiken tells how Danish kids now learns Norwegian through the TV show.
The creator Julie Andem traveled Norway and performed a bunch of in depth interviews with real life teenagers as part of their research, to create a realistic depiction of teen’s everyday lives.
250 000 saw the first- episode online. NRK’s chief analyst, Kristian Tolonen told Dagbladet these figures are very unusual. – In 2016, most people are still watching television in the traditional way. These numbers are pretty hefty, says Tolonen told Dagbladet.
According Hakon Moslet, editor at NRK P3, the series has made online history for NRK. – It is the most popular series on onlineTV ever. Never before have so many seen a NRK series online, said Moslet Dagbladet.
The show can be seen abroad as well, online at NRK TV. Many has requested English subtitles, but this has not been granted due to music rights. Stay tuned!